Privacy Policy

Last Updated: July 08, 2026

NiutBow attaches great importance to the protection of visitors’ personal information. This Privacy Policy explains how we collect, use, store and share your personal data, as well as your corresponding rights. By accessing and browsing our official website, you agree to all terms of this policy.

1. Information We Collect

  1. Information You Voluntarily Submit When you submit inquiries, wholesale/franchise forms, subscribe to newsletters or place orders, you may provide us with personal details including your full name, contact information (phone, email, social accounts), company name, delivery address and business cooperation demands.
  2. Automatically Collected Website Data Our server automatically collects non-identifiable browsing data when you visit our site: IP address, browser type, device model, page dwell time, click tracks and traffic sources. We use Cookies to optimize your browsing experience, and you may disable Cookies via your browser settings.
  3. Supplementary Content Documents, cooperation materials, product feedback images you upload voluntarily during communication.

2. How We Use Your Information

  1. Respond to your product inquiries, quotation requests, wholesale and franchise cooperation communications;
  2. Send updates of new products, promotions, exhibitions and technical guides via email or messaging tools;
  3. Optimize website layout and product display to enhance user experience;
  4. Verify user identity to prevent fake inquiries, malicious orders and cyber security risks;
  5. Comply with national laws and regulations, and respond to legal information requests from competent authorities.

3. Data Storage & Security Measures

  1. All personal data is stored on compliant encrypted domestic servers with restricted access limited to authorized staff only;
  2. We adopt SSL transmission encryption, firewalls and data desensitization technology to mitigate information leakage risks;
  3. Customer inquiry and transaction records will be automatically erased after 3 years if no ongoing business retention requirement applies.

4. Information Sharing Rules

We will never sell or rent your personal information to unrelated third parties. Limited data sharing is only allowed under the following circumstances:

  1. Share necessary delivery details with authorized logistics partners to complete shipments;
  2. Pass your cooperation intention materials to overseas distributors and partners with your separate written consent;
  3. Provide relevant information to judicial, public security and market supervision authorities upon their legal official documents;
  4. In cases of corporate merger or business transfer, the successor entity shall be bound by this Privacy Policy to protect user data.

5. Your Personal Rights

  1. Right to Access: Contact our customer service to check all your personal data stored by us;
  2. Right to Rectification: Request correction or supplement of your inaccurate personal information;
  3. Right to Erasure: Apply for full deletion of your personal data and unsubscribe from marketing emails;
  4. Right to Withdraw Consent: Terminate future data collection and marketing communications at any time;
  5. Right to Complain: File a complaint via our official customer service channel if you believe we process your data in violation of regulations.

6. Minor Protection

Products displayed on this website are intended for adult archery enthusiasts. We will not actively collect any personal information of users under 18 years old. If a minor submits data by mistake, their legal guardian may contact us for immediate full deletion.

7. Policy Revision

We reserve the right to revise this Privacy Policy from time to time. Updated versions will be posted on our homepage and take effect upon publication. Your continued use of the website constitutes acceptance of the revised terms.

8. Contact Us

If you have questions regarding this Privacy Policy or requests to manage your personal information, please reach out via our online customer service or official email displayed on the website.